Strategy & execution for brands built to scale
Fractional CMO | Brand Strategist
Why Threadwell Consulting
Why Threadwell Consulting
Why Threadwell Consulting
Big‑company rigor. Founder‑level speed.
Growth‑stage brands face a unique challenge: they’ve secured investment and momentum, but don’t yet have the senior marketing leadership to scale with clarity and confidence.
Founders juggle strategy and execution. Boards demand measurable growth. Junior teams struggle to connect the dots.
Threadwell Consulting bridges that gap. We bring Fortune 500 brand expertise at founder speed — delivering the rigor, resonance, and execution you need without the overhead of a full‑time CMO.
The result: brands that scale with clarity, earn investor confidence, and grow with intention.
The Threadwell Framework
Rigor
Enterprise level discipline applied with precision. Proven frameworks from global brands, tailored to growth stage realities.
Rigor
Enterprise level discipline applied with precision. Proven frameworks from global brands, tailored to growth stage realities.
Rigor
Enterprise level discipline applied with precision. Proven frameworks from global brands, tailored to growth stage realities.
Resonance
Storytelling that connects emotionally. Positioning and messaging that inspire trust with customers and confidence with investors.
Resonance
Storytelling that connects emotionally. Positioning and messaging that inspire trust with customers and confidence with investors.
Resonance
Storytelling that connects emotionally. Positioning and messaging that inspire trust with customers and confidence with investors.
Growth
Scalable execution at founder speed. Strategies woven into action, driving measurable outcomes and sustainable momentum.
Growth
Scalable execution at founder speed. Strategies woven into action, driving measurable outcomes and sustainable momentum.
Growth
Scalable execution at founder speed. Strategies woven into action, driving measurable outcomes and sustainable momentum.
Partnership
An iterative, founder first approach. Collaborative guidance that makes leaders feel supported, not just advised.
Partnership
An iterative, founder first approach. Collaborative guidance that makes leaders feel supported, not just advised.
Partnership
An iterative, founder first approach. Collaborative guidance that makes leaders feel supported, not just advised.
Core Capabilities
Core Capabilities
Core Capabilities
Essential services for growth‑stage brands.
Brand Strategy
Clarity, purpose, and positioning to guide every decision.
Brand Strategy
Clarity, purpose, and positioning to guide every decision.
Brand Strategy
Clarity, purpose, and positioning to guide every decision.
Go To Market Strategy & Execution
Clear paths to growth through consumer connection and channels.
Go To Market Strategy & Execution
Clear paths to growth through consumer connection and channels.
Go To Market Strategy & Execution
Clear paths to growth through consumer connection and channels.
New Product Launches
Impactful launches that fuel growth and deepen brand connection
New Product Launches
Impactful launches that fuel growth and deepen brand connection
New Product Launches
Impactful launches that fuel growth and deepen brand connection
Creative & Comms Strategy
Crafting brand stories and messaging that connect, inspire, and convert.
Creative & Comms Strategy
Crafting brand stories and messaging that connect, inspire, and convert.
Creative & Comms Strategy
Crafting brand stories and messaging that connect, inspire, and convert.
Founder Coaching & Advisory
Strategic support to help founders lead, grow, and build with clarity.
Founder Coaching & Advisory
Strategic support to help founders lead, grow, and build with clarity.
Founder Coaching & Advisory
Strategic support to help founders lead, grow, and build with clarity.
Fractional CMO
Senior marketing leadership, scaled to fit your brand’s stage and needs.
Fractional CMO
Senior marketing leadership, scaled to fit your brand’s stage and needs.
Fractional CMO
Senior marketing leadership, scaled to fit your brand’s stage and needs.
Services In Depth
Services In Depth
Services In Depth
Where enterprise discipline meets entrepreneurial speed — in detail.
Brand Strategy
Brand strategy is the foundation of how a business shows up in the world: defining purpose, positioning, voice, and visual identity to build trust and drive growth. It’s more than a logo or tagline; it’s the connective tissue between values and audience experience. Threadwell supports founder-led and purpose-driven brands in clarifying their story, aligning teams, and creating market-defining impact. Whether launching, scaling, or evolving, this strategic approach weaves together insight, creativity, and execution to help brands stand out and stay true. Let’s stitch the future together.
Brand strategy is the foundation of how a business shows up in the world: defining purpose, positioning, voice, and visual identity to build trust and drive growth. It’s more than a logo or tagline; it’s the connective tissue between values and audience experience. Threadwell supports founder-led and purpose-driven brands in clarifying their story, aligning teams, and creating market-defining impact. Whether launching, scaling, or evolving, this strategic approach weaves together insight, creativity, and execution to help brands stand out and stay true. Let’s stitch the future together.
Brand strategy is the foundation of how a business shows up in the world: defining purpose, positioning, voice, and visual identity to build trust and drive growth. It’s more than a logo or tagline; it’s the connective tissue between values and audience experience. Threadwell supports founder-led and purpose-driven brands in clarifying their story, aligning teams, and creating market-defining impact. Whether launching, scaling, or evolving, this strategic approach weaves together insight, creativity, and execution to help brands stand out and stay true. Let’s stitch the future together.
Go-To-Market Strategy & Execution
Go-to-market strategy is how your brand connects with the right people, in the right places, at the right time. It’s the bridge between your brand’s foundation and the real-world actions that drive awareness, engagement, and growth. Whether you’re introducing a new product, entering a new channel, or deepening customer relationships, GTM strategy ensures your efforts are intentional, aligned, and scalable. Threadwell supports founder-led brands in building and executing thoughtful, momentum-building plans; from messaging and channel strategy to activation and optimization. Because showing up well isn’t a one-time event, it’s a practice that builds awareness, deepens engagement, and drives sustainable growth.
Go-to-market strategy is how your brand connects with the right people, in the right places, at the right time. It’s the bridge between your brand’s foundation and the real-world actions that drive awareness, engagement, and growth. Whether you’re introducing a new product, entering a new channel, or deepening customer relationships, GTM strategy ensures your efforts are intentional, aligned, and scalable. Threadwell supports founder-led brands in building and executing thoughtful, momentum-building plans; from messaging and channel strategy to activation and optimization. Because showing up well isn’t a one-time event, it’s a practice that builds awareness, deepens engagement, and drives sustainable growth.
Go-to-market strategy is how your brand connects with the right people, in the right places, at the right time. It’s the bridge between your brand’s foundation and the real-world actions that drive awareness, engagement, and growth. Whether you’re introducing a new product, entering a new channel, or deepening customer relationships, GTM strategy ensures your efforts are intentional, aligned, and scalable. Threadwell supports founder-led brands in building and executing thoughtful, momentum-building plans; from messaging and channel strategy to activation and optimization. Because showing up well isn’t a one-time event, it’s a practice that builds awareness, deepens engagement, and drives sustainable growth.
Creative & Communications Strategy
Creative and communications planning bridges brand strategy and execution—translating positioning into campaigns that connect. It ensures the right message reaches the right audience, with clarity, consistency, and heart. From campaign concepts to content calendars, this service aligns creative direction with business goals, helping founder-led brands show up with purpose across every touchpoint. Threadwell supports teams in shaping narratives, briefing creatives, and building integrated plans that resonate across paid, owned, and earned channels. Strong creative and comms strategy drives engagement, builds trust, and ultimately converts interest into growth.
Creative and communications planning bridges brand strategy and execution—translating positioning into campaigns that connect. It ensures the right message reaches the right audience, with clarity, consistency, and heart. From campaign concepts to content calendars, this service aligns creative direction with business goals, helping founder-led brands show up with purpose across every touchpoint. Threadwell supports teams in shaping narratives, briefing creatives, and building integrated plans that resonate across paid, owned, and earned channels. Strong creative and comms strategy drives engagement, builds trust, and ultimately converts interest into growth.
Creative and communications planning bridges brand strategy and execution—translating positioning into campaigns that connect. It ensures the right message reaches the right audience, with clarity, consistency, and heart. From campaign concepts to content calendars, this service aligns creative direction with business goals, helping founder-led brands show up with purpose across every touchpoint. Threadwell supports teams in shaping narratives, briefing creatives, and building integrated plans that resonate across paid, owned, and earned channels. Strong creative and comms strategy drives engagement, builds trust, and ultimately converts interest into growth.
New Product Launches
Bringing a new product to market requires more than a great idea; it demands a clear, actionable launch strategy. This includes aligning cross-functional teams, defining success metrics, and building go-to-market plans that resonate across channels. A thoughtful launch approach ensures the product reaches the right audience, at the right time, with the right message. Threadwell supports founder-led brands with tailored launch planning, channel strategy, and execution frameworks designed to drive awareness, trial, and growth. Whether introducing a hero SKU or expanding into new categories, every launch is treated as a strategic milestone.
Bringing a new product to market requires more than a great idea; it demands a clear, actionable launch strategy. This includes aligning cross-functional teams, defining success metrics, and building go-to-market plans that resonate across channels. A thoughtful launch approach ensures the product reaches the right audience, at the right time, with the right message. Threadwell supports founder-led brands with tailored launch planning, channel strategy, and execution frameworks designed to drive awareness, trial, and growth. Whether introducing a hero SKU or expanding into new categories, every launch is treated as a strategic milestone.
Bringing a new product to market requires more than a great idea; it demands a clear, actionable launch strategy. This includes aligning cross-functional teams, defining success metrics, and building go-to-market plans that resonate across channels. A thoughtful launch approach ensures the product reaches the right audience, at the right time, with the right message. Threadwell supports founder-led brands with tailored launch planning, channel strategy, and execution frameworks designed to drive awareness, trial, and growth. Whether introducing a hero SKU or expanding into new categories, every launch is treated as a strategic milestone.
Founder Coaching & Advisory
Founder coaching and advisory support offers strategic partnership during moments of growth, transition, or decision-making. It helps clarify priorities, strengthen leadership, and navigate complexity with confidence. This service blends business strategy with personal alignment; ensuring founders lead with clarity, resilience, and purpose. Threadwell provides thoughtful guidance across brand strategy, team dynamics, and go-to-market planning, tailored to each founder’s vision and stage. Whether preparing for launch, scaling a team, or reimagining direction, founder coaching creates space to think, lead, and grow.
Founder coaching and advisory support offers strategic partnership during moments of growth, transition, or decision-making. It helps clarify priorities, strengthen leadership, and navigate complexity with confidence. This service blends business strategy with personal alignment; ensuring founders lead with clarity, resilience, and purpose. Threadwell provides thoughtful guidance across brand strategy, team dynamics, and go-to-market planning, tailored to each founder’s vision and stage. Whether preparing for launch, scaling a team, or reimagining direction, founder coaching creates space to think, lead, and grow.
Founder coaching and advisory support offers strategic partnership during moments of growth, transition, or decision-making. It helps clarify priorities, strengthen leadership, and navigate complexity with confidence. This service blends business strategy with personal alignment; ensuring founders lead with clarity, resilience, and purpose. Threadwell provides thoughtful guidance across brand strategy, team dynamics, and go-to-market planning, tailored to each founder’s vision and stage. Whether preparing for launch, scaling a team, or reimagining direction, founder coaching creates space to think, lead, and grow.
Fractional CMO
A fractional CMO offers executive-level marketing leadership without the full-time commitment, ideal for founder-led brands navigating growth, change, or launch. This role brings strategic clarity, team alignment, and marketing oversight to help brands scale with intention. From refining positioning to optimizing paid channels and guiding creative execution, a fractional CMO ensures every marketing decision ladders up to business goals. Threadwell provides embedded leadership that’s collaborative, focused, and tailored to each stage of growth, helping teams move faster, communicate better, and drive measurable impact.
A fractional CMO offers executive-level marketing leadership without the full-time commitment, ideal for founder-led brands navigating growth, change, or launch. This role brings strategic clarity, team alignment, and marketing oversight to help brands scale with intention. From refining positioning to optimizing paid channels and guiding creative execution, a fractional CMO ensures every marketing decision ladders up to business goals. Threadwell provides embedded leadership that’s collaborative, focused, and tailored to each stage of growth, helping teams move faster, communicate better, and drive measurable impact.
A fractional CMO offers executive-level marketing leadership without the full-time commitment, ideal for founder-led brands navigating growth, change, or launch. This role brings strategic clarity, team alignment, and marketing oversight to help brands scale with intention. From refining positioning to optimizing paid channels and guiding creative execution, a fractional CMO ensures every marketing decision ladders up to business goals. Threadwell provides embedded leadership that’s collaborative, focused, and tailored to each stage of growth, helping teams move faster, communicate better, and drive measurable impact.
About
About
About
From Fortune 500 rigor to founder‑led growth.
Anna Lyn is a brand strategist and former executive with global experience across beauty, wellness, and healthcare. She’s led brand strategy, new product launches, and GTM strategy; and now brings that rigor to founder-led brands and those looking to scale, seeking clarity, resonance, and growth.
Through Threadwell Consulting, she partners with purpose-driven businesses to stitch strategy, storytelling, and brand building into scalable impact.
Experience across iconic brands:
Threadwell: A Philosophy in Practice
Threadwell: A Philosophy in Practice
Threadwell: A Philosophy in Practice
The Story Behind the Name
Threadwell reflects the belief that brand‑building is more than surface polish — it’s the art of weaving strategy, story, and heart into something enduring. Every choice, from the bold to the barely noticed, becomes a thread in the fabric of a brand. Together, those threads create identity, trust, and resonance.
The name honors the craft of building with intention, stitch by stitch — combining big‑company rigor with founder‑level agility to create brands that are not only well‑made, but built to grow.
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Contact
Contact
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